PRIVACY POLICY

This Privacy Policy (“Policy”) explains how The Far Patagonia LLC, a New Mexico limited liability company doing business as KEIKRUK™ (“KEIKRUK,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information obtained from visitors to our website, located at www.keikruk.com (the “Site”).

Effective date: 23^rd July 2025.

By accessing or using our Site, you agree to the terms of this Policy. If you do not agree, please do not use the Site or submit any personal information.

1. Who We Are

KEIKRUK is an outdoor apparel brand based in the United States, owned and operated by The Far Patagonia LLC, a company registered in the State of New Mexico. Our business activities involve showcasing branded product lines such as neck gaiters, base layers, headwear, and hiking gear through our website. Although the Site does not facilitate direct transactions or product purchases, it may collect limited personal information from users who voluntarily submit inquiries or sign up for updates.

Company Information:
The Far Patagonia LLC
8206 Louisiana Blvd. NE, Suite A #5884
Albuquerque, NM 87113
United States
Email: contact@keikruk.com

2. Scope of This Policy

This Policy applies solely to information collected through the KEIKRUK website. It governs how we handle:

• Information you provide directly (such as email addresses submitted through forms);
• Information we collect automatically (such as technical data through cookies or analytics tools).

This Policy does not apply to offline activities, information collected by third-party platforms (such as Amazon, social media, or retail partners), or to services not controlled by KEIKRUK.

The Site is not intended to process sensitive personal data (e.g., financial, health, or biometric information), and users should not submit such information through the Site.

3. Information We Collect

We collect two categories of information:

(a) Information You Voluntarily Provide

• Contact Information: If you submit an inquiry through our contact form or sign up for email updates, we collect your name, email address, and any other details you choose to include.
• Newsletter Sign-Up: If you opt in, we store your email address to send you updates, product news, or marketing messages.

(b) Information Collected Automatically

• Technical Data: When you visit the Site, we automatically collect certain information using analytics tools and server logs. This includes:
  • IP address
  • Browser type and version
  • Operating system
  • Date/time of access
  • Pages visited and duration
  • Referring URLs

This data is anonymized where possible and used only to understand visitor behavior and improve the Site’s performance.

4. How We Collect Information

We collect information in two primary ways:

(a) Directly from You

You may voluntarily provide personal information when:

• Submitting a contact form;
• Signing up for our newsletter;
• Engaging with embedded content, such as social media posts or video links.

We do not require registration to browse the Site and do not create user accounts.

(b) Automatically Through Your Browser or Device

We use technologies such as cookies and analytics tools to gather information about how visitors use our Site. This includes usage data, session metrics, and technical identifiers. See our Cookie Policy for full details.

We do not use cookies for behavioral advertising or cross-site tracking.

5. How We Use Information

We use the information we collect for the following purposes:

• Responding to You: To respond to inquiries or communications submitted through our contact form;
• Email Communications: To send marketing emails if you have opted in (and only until you opt out);
• Website Optimization: To analyze visitor behavior and improve site performance, accessibility, and content presentation;
• Legal Compliance: To comply with applicable legal obligations or respond to lawful requests from public authorities;
• Security Monitoring: To detect, prevent, or respond to misuse of the Site, fraud, or technical issues.

We do not sell or license your personal information to third parties.

6. Legal Bases for Processing

As a U.S.-based company, we process personal information in accordance with applicable U.S. privacy principles, including fair use, consent, and legitimate interest. Where required, and for users located in jurisdictions with additional protections (such as the EU or Chile), we rely on the following legal bases:

• Consent: For email signups and marketing communications;
• Legitimate Interest: For analytics, performance monitoring, and basic site operations;
• Legal Obligation: Where necessary to comply with U.S. or international law, subpoenas, or enforcement actions.

If you are a user from the European Union, Chile, or another jurisdiction with specific privacy rights, see Section 13 for more information on how to exercise those rights.

7. How We Share Your Information

We treat personal information confidentially and do not share it with third parties except as necessary to operate the Site or comply with law. We may disclose information to:

• Service Providers: Companies that provide services on our behalf (such as email platforms, website hosting, analytics providers). These providers are contractually required to protect your data and use it only for authorized purposes.
• Legal Authorities: If required by law, regulation, subpoena, or court order, we may disclose personal information to law enforcement or government officials.
• Business Transfers: If we undergo a corporate transaction, such as a merger or asset sale, user data may be transferred as part of that transaction.

We do not sell, lease, or trade personal information for monetary gain.

8. Third-Party Tools and Integrations

We use a limited number of third-party tools to operate and maintain our Site. These tools may process personal information on our behalf but are not permitted to use your data for their own purposes. They include:

• Google Analytics: To collect aggregated data on how visitors interact with the Site (e.g., page views, bounce rates, device/browser types). This data is anonymized and does not allow us to identify individuals.
• Email Marketing Platforms (e.g., Mailchimp): To manage and send newsletters and updates to users who opt in.
• Web Hosting Services: To host and maintain the technical infrastructure of our Site.

These third-party providers are selected with care and contractually obligated to protect your data and operate within applicable privacy standards.

9. Cookies and Tracking Technologies

Our Site uses cookies—small data files stored on your device—to improve user experience, perform analytics, and remember user preferences. We do not use cookies for behavioral advertising or cross-site tracking.

Types of cookies we use:

• Essential Cookies: Required for the site to function properly (e.g., load balancing, security).
• Analytics Cookies: Used by tools like Google Analytics to collect anonymized usage data.

You can control or disable cookies through your browser settings. Please note that certain features of the Site may not function properly if cookies are disabled. For more information, see our separate Cookie Policy.

10. Marketing Communications

We may send you marketing or promotional emails only if you have explicitly opted in through our newsletter form or similar mechanism. You can opt out at any time by:

• Clicking the “unsubscribe” link at the bottom of any email; or
• Contacting us directly at contact@keikruk.com.

We do not send unsolicited commercial messages and we do not share our mailing list with external marketers. Opting out of marketing emails does not affect non-promotional communications related to any inquiries you’ve submitted.

11. Children’s Privacy

This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years old.

If we learn that we have collected information from a child under 13 without verified parental consent, we will delete that information promptly. If you believe we may have received information from or about a child under 13, please contact us at contact@keikruk.com.

12. California Residents – CCPA/CPRA Disclosure

As of the date of this Policy, KEIKRUK does not meet the thresholds that would trigger obligations under the California Consumer Privacy Act (CCPA) or the California Privacy Rights Act (CPRA), such as:

• Annual revenue over $25 million;
• Processing of 100,000+ California residents’ personal data per year; or
• Deriving 50%+ of revenue from selling or sharing personal information.

If in the future we become subject to CCPA/CPRA, this Policy will be updated accordingly and we will honor all rights afforded to California residents, including:

• Right to know what personal information we collect;
• Right to delete personal information;
• Right to opt out of “sale” or “sharing” of personal data;
• Right to non-discrimination for exercising privacy rights.

13. Chilean and International Users

While KEIKRUK is based in the United States, users located in Chile and other countries may access our Site. If you are a resident of Chile, your data may be protected under Law No. 19.628 on the Protection of Private Life.

If you are a Chilean user, you may:

• Request access to your personal data;
• Request correction or deletion of inaccurate or outdated data;
• Contact us with any questions regarding data processing.

Please note: KEIKRUK processes all data in the United States, and by using this Site, international users agree to the transfer and processing of their data in accordance with U.S. law.

14. EU Users and GDPR Notice

KEIKRUK does not target users in the European Union, and our Site is not localized, priced, or structured for EU residents. We do not knowingly collect or process personal data from EU subjects under the General Data Protection Regulation (GDPR).

However, if you are located in the EU and believe that we have collected your data, you may contact us to:

• Request access to, correction of, or deletion of your data;
• Object to certain types of processing;
• Withdraw consent for marketing emails (if previously given).

All such requests will be evaluated in good faith, although we are not formally subject to GDPR’s territorial scope.

15. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect the personal information we collect against unauthorized access, loss, misuse, or alteration. These safeguards include:

• Secured web servers and HTTPS encryption;
• Access restrictions for authorized personnel only;
• Password protection and authentication on third-party systems.

However, no method of transmission over the internet or electronic storage is 100% secure. While we take steps to protect your information, we cannot guarantee absolute security, and you acknowledge that you use the Site at your own risk.

If we ever become aware of a data breach involving your personal information, we will notify you in accordance with applicable law.

16. How Long We Keep Your Data

We retain personal information only as long as necessary for the purposes described in this Policy, or as required by applicable law. For example:

• Newsletter and marketing data is retained until you unsubscribe or request deletion;
• Contact form submissions may be stored for up to 12 months for reference or follow-up;
• Analytics and technical logs are stored in aggregated or anonymized form where possible and purged periodically.

We regularly review and securely delete data that is no longer needed or relevant.

17. Your Privacy Rights

Regardless of where you reside, you may contact us to:

• Request access to personal data we hold about you;
• Request correction of inaccurate or outdated data;
• Request deletion of your data from our systems;
• Ask questions about how your information is handled.

We will respond to such requests in a reasonable time frame and in accordance with applicable laws.

To make a request, email contact@keikruk.com with the subject line “Privacy Request.”

18. How to Opt Out

You may opt out of:

• Marketing emails: by clicking “unsubscribe” at the bottom of any email we send or by emailing us directly.
• Cookies and analytics tracking: by adjusting your browser settings or using browser-level cookie management tools.

Please note that opting out of cookies may affect site functionality, and opting out of marketing emails will not affect essential or transactional communications (e.g., replies to inquiries).

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we do, we will update the “Effective Date” at the top of this page.

If we make material changes to the way we collect or use personal data, we will post a clear notice on the Site. Your continued use of the Site after such updates constitutes your acceptance of the revised Policy.

We encourage you to review this Policy periodically.

20. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us at:

The Far Patagonia LLC
8206 Louisiana Blvd. NE, Suite A #5884
Albuquerque, NM 87113
United States
Email: contact@keikruk.com
Phone: (707) 569-9009

We will do our best to address your inquiry promptly and respectfully.