These Terms of Use (“Terms”) govern your access to and use of the website located at www.keikruk.com (the “Site”), operated by The Far Patagonia LLC, a limited liability company formed under the laws of New Mexico, United States (“KEIKRUK”, “we”, “us” or “our”).
Effective date: 23rd July 2025
By accessing, browsing, or otherwise using the Site, you agree to be bound by these Terms, as well as any other terms, policies, or notices posted on the Site, including our Privacy Policy and Cookie Policy. If you do not agree to these Terms, you may not access or use the Site.
This is a binding legal agreement. Your access to or use of this Site—whether by desktop, mobile, or any other device—constitutes your full acceptance of and agreement to comply with these Terms. This applies whether you’re a casual visitor, a newsletter subscriber, a prospective customer, or any other user.
We reserve the right to revise or update these Terms at any time, in our sole discretion. Any changes will be effective upon posting. It’s your responsibility to check this page periodically. Your continued use of the Site after changes are posted means you accept the revised Terms. We are not obligated to provide individualized notice of changes.
This Site is operated and owned by The Far Patagonia LLC, a New Mexico limited liability company with its principal office located at:
8206 Louisiana Blvd. NE, Suite A #5884
Albuquerque, NM 87113
United States
Email: contact@keikruk.com
Phone: (707) 569-9009
KEIKRUK is the registered trademark and brand under which The Far Patagonia LLC markets outdoor apparel and accessories, including but not limited to neck gaiters, headwear, hiking gear, and lifestyle clothing.
All brand assets, including product names, designs, visual campaigns, taglines, and trademarks featured on this Site, are the sole property of The Far Patagonia LLC.
The Site is intended for use by individuals who are at least 13 years old. If you are under the age of 18, you may only use the Site under the supervision of a parent or legal guardian who agrees to be bound by these Terms on your behalf.
By accessing the Site, you represent and warrant that:
KEIKRUK makes no representation that the Site or its content is appropriate or legally available outside the United States. If you access the Site from outside the U.S., you do so at your own risk and are responsible for compliance with local laws.
The Site is intended to present and promote the KEIKRUK™ brand. It is a non-transactional platform—meaning no purchases are made directly through the Site.
The Site is designed to:
While most of the Site remains publicly accessible, certain features or materials may only be available to users who create an account and sign in.
4.1 User Accounts
Users may choose to create an account on the Site in order to access certain gated content, participate in brand campaigns, or receive early access to product previews, limited drops, or exclusive materials. By creating an account, you agree to the following:
KEIKRUK reserves the right to suspend, deactivate, or permanently remove any user account at its sole discretion, including for inactivity, violation of these Terms, or any conduct deemed harmful, disruptive, or abusive.
We are not liable for any loss of access, content, or privileges resulting from forgotten passwords, unauthorized use, or account closure.
Users may request account deletion by contacting us at contact@keikruk.com. Account deletion is permanent and may result in the loss of any preferences saved or access to member-only materials.
The entire contents of the Site—including, without limitation, all product imagery, lookbooks, video content, editorial copy, logos, taglines, branding elements, page layouts, font treatments, and other creative assets—are the sole and exclusive property of The Far Patagonia LLC or its licensed partners. All rights are reserved.
You acknowledge and agree that:
Unauthorized use, reproduction, distribution, display, or publication of any content from this Site is strictly prohibited and may result in legal action for copyright or trademark infringement.
KEIKRUK™ is a registered trademark of The Far Patagonia LLC. The mark—and all trade dress associated with it—is protected under U.S. and international trademark laws. This includes:
You may not use the KEIKRUK name, logo, slogan, product images, or promotional assets:
Requests for brand use, press assets, or licensing inquiries must be directed to contact@keikruk.com.
You are granted a limited, revocable, non-exclusive license to access the Site solely for your personal, non-commercial reference. This license does not grant ownership and does not permit:
KEIKRUK reserves the right to suspend or block any user or IP address engaging in misuse, including technical abuse or infringement. We monitor use patterns and protect against scraping, image lifting, or brand imitation using active enforcement technologies.
By using the Site, you agree that you will not engage in any activity that:
Violations of this section may result in legal action, access suspension, and reporting to relevant enforcement authorities.
We welcome contact, suggestions, testimonials, and brand interactions—but any material you submit through the Site, by email, or through associated platforms (such as Instagram DMs or contact forms) is subject to the following terms:
We reserve the right (but have no obligation) to monitor and remove any submissions we deem harmful, irrelevant, or legally problematic.
The Site may offer the option to sign up for a KEIKRUK newsletter, brand updates, early product previews, or content drops. If you opt in:
Signing up does not create any commercial relationship. Our emails are informational only unless otherwise stated.
The Site uses cookies and analytics tools (such as Google Analytics) to monitor usage patterns and improve performance. These technologies may track:
These cookies are not used for behavioral profiling, ad targeting, or cross-platform tracking unless explicitly added later and disclosed in an updated Cookie Policy.
By continuing to use the Site, you consent to the use of these cookies. You can disable them through your browser settings, although some features may be affected.
The Site may display KEIKRUK products, including apparel, accessories, and promotional images. These visuals are presented for brand storytelling and product awareness—not for e-commerce or direct sales.
KEIKRUK makes no guarantee that any item shown:
Any links to retailers, including Amazon or physical stores, are provided as external references only. We do not control inventory or fulfillment on those platforms.
The Site may include links to third-party websites (such as Amazon listings or stockists). KEIKRUK is not responsible for the content, accuracy, privacy practices, or business practices of any third-party site.
You access third-party links entirely at your own risk. These sites operate under their own terms and policies, and we do not monitor or control them.
Inclusion of a link does not imply endorsement or affiliation unless explicitly stated.
The Site and all content are provided “as is” and “as available,” without warranties of any kind. To the fullest extent permitted by law, KEIKRUK disclaims all warranties, express or implied, including but not limited to:
We do not warrant that:
You assume all risk arising from your use of the Site.
To the fullest extent permitted by law, KEIKRUK, its parent company (The Far Patagonia LLC), affiliates, members, officers, employees, contractors, and agents disclaim all liability for any losses or damages, whether direct or indirect, arising out of or related to:
This limitation applies to all legal theories—contract, tort, negligence, strict liability, or otherwise—even if we were advised of the possibility of such damages.
If, despite these disclaimers, liability is imposed by a court of competent jurisdiction, KEIKRUK’s total cumulative liability shall not exceed one hundred U.S. dollars (USD $100).
You agree to indemnify, defend, and hold harmless KEIKRUK, The Far Patagonia LLC, and their respective officers, directors, members, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, expenses, or costs (including reasonable attorneys’ fees) arising out of or in any way connected with:
This obligation survives your use of the Site and any termination of these Terms.
We reserve the unrestricted right to modify, update, reorganize, restrict, suspend, or discontinue any aspect of the Site, in whole or in part, at any time and without notice. This includes:
KEIKRUK is not liable to you or to any third party for any changes, unavailability, or termination of any content or functionality.
We reserve the right to suspend or terminate your access to the Site—without notice and at our sole discretion—if:
Termination includes revoking your right to use any content, unsubscribing you from our lists, and blocking your IP address or device from future access. Sections that, by their nature, survive termination (including IP rights, indemnity, liability limits, and governing law) remain enforceable after your access ends.
All campaign imagery, product photography, lookbooks, lifestyle videos, website banners, icons, and downloadable materials made available on the Site are either owned by or licensed to KEIKRUK.
These assets are protected by intellectual property laws and may not be:
Requests to feature KEIKRUK content in press or collaborative work must be directed to contact@keikruk.com with full context and intent.
Your interaction with our Social Media Channels is subject to both these Terms and the terms and policies of the respective platform. KEIKRUK is not responsible for the functionality, data practices, or availability of these external platforms.
We reserve the right to moderate, restrict, or remove any content, comments, or tags on our Social Media Channels that we deem inappropriate, unauthorized, infringing, or otherwise harmful to the brand or community.
Any material you post, tag, or submit via our Social Media Channels may be publicly visible and may be used by KEIKRUK for marketing, editorial, or promotional purposes in accordance with Section 9 of these Terms.
These Terms are governed by and construed in accordance with the laws of the State of New Mexico, United States, without regard to conflict of law principles.
You agree that any legal issue or dispute relating to your use of the Site, these Terms, or any related matter shall be governed by the internal laws of New Mexico and resolved as set out in Section 21 below.
We are committed to resolving any concerns or disputes in a respectful, efficient manner. Before initiating formal legal proceedings, you agree to follow this multi-step process:
(a) Initial Resolution Through Customer Service
If you have any issue or dispute related to your use of the Site, the first step is to contact us at contact@keikruk.com and provide a brief written description of the issue. We will attempt to resolve the matter through our customer service process within 30 calendar days of receipt.
(b) Informal Negotiation
If the matter is not resolved through customer service within 30 days, you and KEIKRUK agree to attempt to resolve it through direct, good-faith negotiation. This step requires both sides to designate a representative and attempt to reach a resolution without third-party involvement. This phase shall last for no less than 15 calendar days, unless both parties agree to shorten or extend the time.
(c) Mediation
If the dispute remains unresolved after informal negotiation, either party may request a mediation administered by a mutually agreed-upon neutral provider (such as JAMS or AAA). Mediation shall take place remotely or in New Mexico, unless otherwise agreed. Each party shall bear its own costs, and mediator fees shall be split equally.
(d) Binding Arbitration
If the dispute cannot be resolved through mediation, then it shall be finally resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The arbitration shall be conducted before a single arbitrator in New Mexico, unless both parties agree to a different location or virtual proceedings.
(e) Carve-Out for Injunctive Relief
Notwithstanding the above, KEIKRUK may bring a claim for temporary or permanent injunctive relief in any court of competent jurisdiction to prevent or halt the unauthorized use of its trademarks, brand assets, proprietary content, or confidential materials.
The Site is controlled and operated from the United States. KEIKRUK makes no representation that the Site or its content is appropriate or legally available in any jurisdiction outside the U.S.
If you access the Site from outside the United States:
We do not guarantee compliance with foreign regulations or privacy frameworks unless expressly stated in our Privacy Policy.
These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and KEIKRUK regarding your use of the Site and supersede any prior or contemporaneous understandings, agreements, communications, or proposals—whether oral or written.
No waiver of any provision or right under these Terms shall be effective unless in writing and signed by an authorized representative of KEIKRUK.
You may not assign, transfer, or delegate your rights or obligations under these Terms without prior written consent from KEIKRUK. Any unauthorized assignment will be null and void.
We may assign these Terms or delegate any of our obligations without restriction, including in the event of a merger, acquisition, or sale of assets.
If you have questions, complaints, or require assistance regarding these Terms or any part of the Site, you may contact us at:
The Far Patagonia LLC
8206 Louisiana Blvd. NE, Suite A #5884
Albuquerque, NM 87113
United States
Email: contact@keikruk.com
Phone: (707) 569-9009
